Bangu says that Aus is a core market for South African Tourism.

Monday, 30 Mar, 2007 0

Bangu Masisi the General Manager for South African Tourism, Australasia, [Pictured right with Thevan Krishna, GM for South African Airways Australasia and Tony Delroy ABC] speaking at the South Africa Trade and Investment Indaba in Sydney yesterday said that Australia is a core market for South Africa, where partners are critical to ongoing success, particularly in raising awareness. 

She added that up to relevantly recently leisure tourism was the sole core focus however due to steady growth business tourism is now a separate focus with Eric Baravilala taking South African business tourism in Australasia to the next level through its Business Tourism Strategy – Businessunusual.

The Mole visited South Africa recently for Meetings Africa and found a mature and very well structured tourism industry with first class quality product, very competitively priced, straddling the Conference, Business Tourism and Leisure markets.

Thevan Krishna, General Manager Australasia for South African Airways completed the tourism speaker line up with strong air connections crucial to the growth of tourism, with increased  services and capacity on the agenda.

Delegates Peter Newsom and Emi Weir from Adventure World [Pictured left with Thevan Krishna] said that Africa was a very significant growth market for Adventure World, with strong and increasing consumer interest and conversion and excellent feedback regarding the very high quality of the product and experience.

Another clear message from the Indaba was that South Africa represents real opportunity to those in travel and tourism. 

Sure, you may ultimately only be interested in increasing revenues through retailing South African product and services, however, the message from the conference is that there are also numerous tourism investment opportunities and business tourism opportunities in areas such as infrastructure, leisure and accommodation.

A TravelMole South African Australia Trade and Investment Indaba report



 

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John Alwyn-Jones



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