Barrhead to remain Advantage member despite new ‘Venture’
Barrhead Travel is to remain a member of Advantage Travel Centres despite joining forces with Midcounties Co-op to create ‘Venture’.
The agency chain, which has 48 branches across Scotland, announced its plans to create the largest buying group in the industry with Midcounties in June.
But Barrhead has decided to also stay on a member of Advantage for the Focus Partnership, CAPS (Advantage’s central payment system) and conferences.
Sharon Munro, chief executive of Barrhead Travel, said: "We are pleased to agree the basis for our continued membership of Advantage as we value the long-standing relationship we have and the benefits we receive.
"We have attended the annual Advantage Conference and we will continue to benefit from being a member of the Focus Partnership. Advantage does not interfere with how we operate our business and we can continue to benefit from selected services that allow us to keep our entrepreneurial business spirit flourishing.
Julia Lo Bue-Said, leisure director at Advantage Travel Centres, said: "This move underlines the additional value Advantage provides its members. We are not just a buying group, but providing the extra products and services helps members in many aspects of their business and allows them to trade effectively."
Venture, the joint Barrhead and Midcounties buying group, is set to launch on November 1 and will see Midcounties take on Barrhead’s Nevis in-house technology system, see previous story.
Barrhead has previously given notice to Advantage to leave at the end of September.
Diane
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Phocuswright reveals the world's largest travel markets in volume in 2025
Cyclone in Sri Lanka had limited effect on tourism in contrary to media reports
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists
Singapore to forbid entry to undesirable travelers with new no-boarding directive
Euromonitor International unveils world’s top 100 city destinations for 2025