Best Western signs five new hotels for Vib brand
Best Western International has announced deals for five new hotels for its latest boutique brand Vib.
All five new projects are expected to open by the end of 2016, adding to existing projects previously announced for Chicago, Miami and Seoul, South Korea.
The new hotels include the 200-room Los Angeles Vib, and hotels in Little Rock, Springfield and Staten Island.
In addition the company will open a second hotel in Miami.
"Since the launch of Vib we have had tremendous interest from hotel developers and are especially pleased with the response from developers who have not previously developed Best Western hotels," said Ron Pohl, senior vice president brand management.
"Vib is really gaining traction because it is the only boutique concept designed for the upper midscale hotel segment and fills a niche that developers and customers want."
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