Bet on it: fewer US adults want to visit a casino
Despite heavy investment in gaming recreational activities, a majority of Americans say they are not likely to visit a casino in the next year, according to a new Harris Interactive Poll.
Another 59% say they have not visited a casino in the past 12 months.
“Perhaps this is because people say they look for an entertainment experience, and not just gambling,” speculated Harris.
Further evidence that people are looking for more than an entertainment experience can be found in the low level of participation in Loyalty/Players Club card programs. Only one in four participates, the study found.
The study suggested developers of new casinos be aware that people are willing to travel to casino destinations for a variety of experiences beyond gambling.
In addition to gambling, high numbers of study participants were planning on shopping and visiting restaurants.
Said Jim Quilty, vice president of Travel and Tourism Research at Harris:
“Casino/resorts have found a way to enrich the value of experiences they offer visitors, and in the process are capturing a larger ‘share of wallet’ of entertainment spend.”
Report by David Wilkening
David
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