Big names head for sports events conference
The Sports and Events Tourism Exchange (SETE) conference in Durban, South Africa from September 12-13 will look to facilitate relationships between South Africa’s tourism, sport and event industries and promote the country as a popular sports and events destination.
Held at the ICC Durban, both the SETE conference and exhibition will include presentations and panel discussions anchored by keynote speakers who are all specialists within their respective fields.
International presentations will include Qatar’s vision for becoming a global leader in sports tourism and how its hosting of major sporting events has developed the country’s brand, profile and reputation.
Winand Krawinkel (managing director Adidas) will offer a sponsors perspective by identifying the essential value drivers sponsors will look for in contractual relationships with sporting rights holders, as well as how these can be successfully developed to fit the brand profiles and objectives of both parties.
Paul Bush (CEO of Event Scotland) will look at the processes host nations need to go through to make sure they get the right event for their country.
SETE conference director Sugen Pillay said, "The aim of the SETE conference is to understand the global market place for events and their political and macro-economic importance to host nations and cities."
For more information, visit www.sportsandevents.co.za
Ian Jarrett
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