Birmingham route scrapped before it even starts
A new transatlantic service due to take off from Birmingham Airport has been scrapped before it was even launched.
Latvian budget airline Primera Air said in July it would be introducig four flights a week from Birmingham to Boston from June 22.
But it has now abandoned its plans due to poor booking levels.
It is also scaling back the frequency of its Birmingham-Newark route, launching on May 18.
For the first month there will be daily flights but this will reduce to four times a week from June 23, it confirmed.
A three times a week service to Toronto, initially due to launch in May, has now been pushed back to June 23.
Primera Air said all passengers affected have been offered alternatives.
"We apologise for the inconvenience caused to all those affected passengers and are working now to re-accommodate them as soon as possible," the airline said in a statement.
"We have to keep a strong focus only on those destinations delivering the best commercial results.
"This decision doesn’t change our plans to improve the flight network out of Birmingham where we see strong potential growth in transatlantic and holiday destination flights."
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Phocuswright reveals the world's largest travel markets in volume in 2025
Cyclone in Sri Lanka had limited effect on tourism in contrary to media reports
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists
In Italy, the Meloni government congratulates itself for its tourism achievements
Singapore to forbid entry to undesirable travelers with new no-boarding directive