Bonanza time for UK tourism

Monday, 02 Jun, 2009 0

A third of holidaying Brits will choose to spend their time off in the UK, spending an average of £567 over a seven day period, according to new research.

According to a holiday report commissioned by budget accommodation group Travelodge, the number of Brits going abroad this year has dropped from 33% in 2008 to 27% in 2009. They will spend £64 less each than in 2008.

The survey also found that Cornwall was the top destination of choice for UK holidaymakers.Of those who holiday at home, 40% will be taking a seaside holiday – the same as last year – while 24% will be staying in the countryside, up 4% on last year, and 18% will be going to a theme park during their break, up 8%.

Managing director at Travelodge Paul Harvey said: “The summer of 2009 is set to be a big year for the British tourism industry. With the Met Office predicting glorious weather and a majority of holidaymakers looking to stay at home, this year the resorts and destinations of the UK will be jam packed with British tourists.

“It is also clear that people are looking to have an affordable break, cutting back on how much they are looking to spend when compared to the summer of 2008. Any tourism operators or resorts that are looking to raise prices to cash in on people holidaying domestically are likely to find that visitors choose to stay away. 


 

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Bev

Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.



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