Botswana joins big boys
Botswana Tourism Organisation Joins WTTC
Botswana Tourism Organisation (BTO) has joined the World Travel and Tourism Council (WTTC), becoming the newest member and first destination partner from Africa.
The lead tourist destination marketer for Botswana joins other tourism authorities from Europe, North America and the Middle East to become WTTC’s sixth partner since it launched the membership category in April.
The move has been welcomed by WTTC president Gloria Guevara, who says the organization is pleased with BTO’s membership and its status as the first African destination partner.
According to Guevara, tourism remains a vital part of Botswana’s economy contributing 11.5 per cent of the nation’s economy. The sector sustained 76,000 jobs last year.
"The inclusion of Botswana Tourism Organisation as a destination partner helps to broaden WTTC’s representation of the global tourism sector," she noted adding that it allows WTTC to "more effectively advocate for tourism actors and key issues worldwide."
WTTC is a forum for the travel and tourism industry made up of members from the global business community. It works with governments to raise awareness about the travel and tourism industry. Its members include over 170 CEOs, Chairmans and Presidents of the world’s leading Travel and Tourism companies from all geographies covering all industries.
The Global Sustainable Tourism Conference is to be held in Botswana in December 2019 https://www.gstcouncil.org/gstc2018/
Valere Tjolle
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