Brand USA and United Airlines sign sponsorship deal
United Airlines has inked an agreement with Brand USA to become its official Global Airline Sponsor.
The multi-year, global sponsorship agreement will see the two parties working together to promote international travel into and across the United States.
In addition United is exclusive airline sponsor of Brand USA’s latest IMAX destination film, ‘Into America’s Wild,’ which premieres in February 2020.
The film showcases America’s great outdoor experiences including kayaking along the Oregon coastline, hiking canyons in the Southwest, Alaska, and the Appalachian Trail.
"Together, we are determined to find creative solutions that impact global travel to the United States," said Christopher Thompson, president and CEO of Brand USA.
"Travel decisions are increasingly influenced by entertaining content and compelling stories."
United operates nearly 5,000 daily flights to more than 350 destinations across the US and globally and has added more than two-dozen new international routes in the past two years including Prague, Cape Town, South Africa, Tahiti and Palermo, Italy.
"We look forward to collaborating with Brand USA to showcase the United States to travellers around the world," said Mark Krolick, United’s vice president of marketing.
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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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