Brand USA rolls out new agent training program for Australia
Official tourism marketing agency Brand USA today launched a new online agent training program for Australia, called the USA Discovery Program.
Australian agents get access to up-to-date travel information for the US, which can be filtered by region, experiences and themes to enable cross-selling and better promote special holiday experiences, such as fly-drive and family trips.
The flexible online course can be completed at agents’ convenience offering bite-sized exercises with quizzes in different thematic modules such as regions or experiences.
After successfully completing a set of quizzes, agents will be considered a USA specialist in that subject area and will be awarded a badge of recognition.
The eight specialist experience modules are called Big City Buzz, Coastal Escapes, Family Holidays, Food and Drink, Music/Heritage/Culture, Fly-Drive, Great Outdoors and Winter Sports.
The agent portal provides an interactive online community and forum, where agents can ask questions and interact with peers, and participate in webinars with partners direct from the USA, including video training and live Q&As.
Additional benefits include invites to exclusive events and roadshows and the chance to take part in familiarization trips to the US, such as the Brand USA Megafam.
"The USA Discovery Program is comprehensive, interactive and accessible, and we hope to enhance the breadth and depth of agents’ knowledge of the US, and the diversity of holiday options." explained Oliver Philpot, Director for Australia and New Zealand, Brand USA.
Agents can sign up at: usadiscoveryprogram.com.au/
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
CCS Insight: eSIMs ready to take the travel world by storm
Germany new European Entry/Exit System limited to a single airport on October 12, 2025
Airlines suspend Madagascar services following unrest and army revolt
Qatar Airways offers flexible payment options for European travellers
Air Mauritius reduces frequencies to Europe and Asia for the holiday season