Brand USA taps Spotify for musical journey campaign
Destination marketing organization Brand USA hopes the lure of music will attract more inbound travelers.
In partnership with streaming service Spotify, it has launched a new marketing campaign called ‘Hear the Music, Experience the USA.’
It aims to promote five American cities through their distinct music genres with five varied renditions of the Bobby Freeman tune, ‘Do You Wanna Dance?’
The new renditions of the song include hip hop in Atlanta by Cam James, EDM by Bass Physics in Denver, a blues version by Nathan Quick in Houston, rock ‘n’ roll from Portland, Oregon by the Reptaliens and a soul version by Calma Carmona from San Juan, Puerto Rico.
"Music is universal that transcends language and cultural boundaries, and Hear the Music, Experience the USA presents an entertaining and highly engaging platform to showcase vibrant destinations across the United States," said Tom Garzilli, chief marketing officer of Brand USA.
"The artists’ passion for their cities shines through in each rendition as they reimagine a classic radio hit in a new digital streaming era."
The Spotify tie-up sees a list of 22 US city soundscape playlists, curated to serve as ‘an instrument to engage with international travelers’ and reflect the mood of each city.
Spotify users will then be directed to the Visit The USA website to explore the different cities, their music, and activities.
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Airlines suspend Madagascar services following unrest and army revolt
Airbnb eyes a loyalty program but details remain under wraps
Qatar Airways offers flexible payment options for European travellers
Air Mauritius reduces frequencies to Europe and Asia for the holiday season
Major rail disruptions around and in Berlin until early 2026