Brand USA to launch dedicated week to promote US tourism
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Brand USA is to launch a week dedicated to events to promote travel to the US.
Brand USA Travel Week, scheduled for September 9-13 2019 in London, will include a series of B2B meetings, educational opportunities, and consumer activations.
"Brand USA Travel Week will be a game-changer for the US travel community," said Thomas Garzilli, chief marketing officer at Brand USA.
"We believe that Brand USA Travel Week has the potential to change the way that the United States engages with the UK and European markets, promoting more opportunities than ever before for Brits and Europeans to visit the USA to, through, and beyond the gateways."~
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One of the major components of Brand USA Travel Week will be the Brand USA Travel Expo, a new B2B tourism event for the UK and Europe consisting of B2B meetings that will allow US destinations to highlight the very best their cities, towns, and states have to offer.
The audience will include 60% buyers and 40% suppliers, with exhibitors, including tourism boards, accommodation providers, visitor attractions, activity providers, and representation companies.
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"Through the creation of Brand USA Travel Week, we are sending a strong signal of intent to grow visitation from the UK and Europe by placing a spotlight on the USA’s world-leading tourism assets. The program will bring together public- and private-sector partners with key business interests in the USA and will be a vehicle to support growth in the US travel sector," added Garzilli.
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Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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