Brazil, SITE South America sign partnership to boost incentive tourism
In a bid to strengthen incentive tourism in Brazil, the Brazilian Tourist Board (Embratur/Visit Brasil) signed a Memorandum of Understanding ( MoU ) with SITE South America (Society for Incentive Travel Excellence).
The agreement will showcase Brazil as a major global destination in the incentive travel segment.
Incentive travel is a niche with the highest average revenue generation in the MICE (Meetings, Incentives, Conferences, and Exhibitions) segment.
President of Embratur, Marcelo Freixo, highlights the importance of this segment for strengthening Brazil’s tourism economy.
“This partnership reflects our vision of leveraging Brazil’s enormous potential in the incentive travel market, a segment with great economic impact.”
“We want to show the world that Brazil is a unique destination, capable of offering unique and unforgettable experiences for corporate groups.”
Jeverson Zanini, president of SITE South America, added: “”Brazil, with its immense potential as a receptive destination, stands out as a key player.”
“For SITE, strengthening our presence in the Brazilian trade is not only an opportunity, but a strategic priority.”
Established over 50 years, SITE represents more than 2,900 members in 90 countries and is the only international association focused exclusively on incentive tourism.”
The agreement will allow Embratur to adopt international best practices, develop new tourism products and train professionals to meet the demands of this segment.
In addition, the partnership should expand connectivity with global markets and strengthen Brazil’s presence in the luxury and corporate travel segment.
Related News Stories: Brazil, SITE South America Partner to Boost Incentive Tourism ... Brazil signs partnership to boost training for tourism professionals Brazil Unveils New Partnership With SITE South America to ... U.S. Relations With Brazil - United States Department of State Brazil Launches Campaign with International Association to Expand ... Brazil to provide incentives for air service to northeast region: Travel ... Visit Brasil News | 6th Edition | Visit Brasil China's Growing Influence in Latin America | Council on Foreign ... IDB, Brazil's Ministry of Finance, Ministry of Environment and ... - IDB Press Releases Issued by the International Trade Administration
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
France prepares for a massive strike across all transports on September 18
Turkish tourism stalls due to soaring prices for accommodation and food
CCS Insight: eSIMs ready to take the travel world by storm
Germany new European Entry/Exit System limited to a single airport on October 12, 2025
Airlines suspend Madagascar services following unrest and army revolt