Brazil tourism campaign targets London
A group of around 90 travel professionals have participated in a two-day ‘Brasil Junino Seminar’ at the Embassy of Brazil in London.
Designed to educate agents about lesser-known Brazilian tourist destinations, the seminar featured Amargosa (Bahia State), Aracaju (Sergipe State), Campina Grande (Paraiba State), Caruaru (Pernambuco State), Mossoro (Rio Grande do Norte State) and Sao Luis (Maranhao State).
The seminars are part of a cultural programme designed to promote Brazil by profiling some of its famous Festas Juninas, or June Festivals, the biggest festivity in Brazil after the famous Carnival.
Brasil Junino takes place this weekend (until June 4) at the Embassy of Brazil and is supported by live stage performances, traditional costumes and an exhibition that takes a closer look at some of Brazil’s largest and most spectacular festivals.
It is also taking to the streets of London, with a busy schedule of daily street performances acted out in some of the capital’s most famous public spaces.
It is supported by EMBRATUR, a federal, state-owned agency that reports to the Brazilian Ministry of Tourism and is responsible for providing of support and marketing expertise when it comes to promoting Brazilian tourism overseas.
In an earlier interview with TravelMole, EMBRATUR president Vinicius Lummertz outlined measures being taken by the Brazilian government to strengthen the country’s tourism.
These include deploying an electronic visa system by the end of this year for tourists coming from the US, Canada, Australia and Japan.
The Government is also planning to change the Brazilian Aeronautics Code so that 100% of the capital of Brazilian airlines will be opened up to foreign investment.
This is designed to increase the competitiveness of Brazilian airlines and expand the country’s regional and domestic flight network.
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Qatar Airways offers flexible payment options for European travellers
Phocuswright reveals the world's largest travel markets in volume in 2025
Cyclone in Sri Lanka had limited effect on tourism in contrary to media reports
Skyscanner reveals major travel trends 2026 at ITB Asia
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists