Brighter outlook for meeting market
The outlook for the UD meetings industry is improving after 18 months of declining demand, according to a survey commissioned by PCMA, the PCMA Educational Foundation and American Express.
“According to the survey, when planners were asked about their intentions regarding off-site meetings planned for 2010 and 2011 in comparison to 2009, respondents indicated they booked a net increase of 15 percent more meetings—approximately 17 more meetings per planner—in 2010, and a net increase of 24 percent more meetings for 2011,” the survey found.
“There continues to be caution in budgets and costs controls, which is to be expected, but if we can stay on this positive trend path there are certainly brighter days ahead for meetings,” said Deborah Sexton, president and CEO of PCMA.
Respondents also expect a net increase in off-site meetings of 23 percent in 2010 and 38 percent in 2011 when compared to 2009 numbers.
Other highlights included the following: only six percent stated they were planning to postpone, cancel or rebook meetings in 2010 because of “current economic conditions,” versus 41 percent who cited this reason in 2009; 89 percent stated they were not planning to postpone, cancel or rebook any meetings they had already booked in 2010 and 2011, versus 54 percent who shared this sentiment in 2009.
Meeting planners said the highest demand was for mid-scale meetings.
By David Wilkening
David
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