United Kingdom
United States
Asia Pacific
British Airways rolls out Diwali holiday ad campaign
British Airways has started airing its newest brand advert which celebrates the Diwali holiday.
The seasonal positioning is a celebration of those flying home to India for the festival season.
The ad stars British Airways team members working over the festival period to help customers reunite with loved ones.
It features Indian-based cabin crew, contact centre staff and customer service agents.
The campaign was even filmed in the homes of the team members.
The ad airs until November 11 in 30-second and 15-second segments in cinemas, out of home and on social media as well as in key TV spots including the Cricket World Cup.
Hamish McVey, Director of Marketing said: “Each year, millions of people gather to celebrate Diwali and we know that making that journey home to be with loved ones is so important.”
“Our people are at the very heart of this campaign, as we wanted to thank them for helping families and friends reconnect.”
The airline is offering special Diwali fares.
British Airways operates 56 flights a week to India, with three-flights a day to Mumbai, two to Delhi and daily flights to Bengaluru, Chennai and Hyderabad.
Learn more about : British Airways ( Asia Pecific )
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
Florida’s Tourism Boom: Dana Young Analyzes Surge in UK Visitors
Elliott Ferguson’s Vision: Elevating Washington DC’s Global Appeal
Empowering Travel Agents and Tour Operators: A Conversation with Go Nexus Group President
Expedia TAAP incorporates AI for their 100,000 registered agents
Travefy CEO & Founder Talks About Their Itinerary Management For Travel Professionals
MMGY’s Jonathan Sloan: A Tale of Triumph Amidst Adversity
Unlocking Opportunities: Viator Empowers Travel Agents with Innovative Tools and Expansive Offerings
Kazakhstan Explored: A Journey into the Unknown
Behind the Scenes of Vegas Tourism: Kelly Messina’s Insider Perspective
Preserving Mexico’s Beauty: A Conversation with Doris Patiño from Xcaret
Easton Wasinger Unveils Trawick: Affordable Travel Insurance with Exceptional Service
Deleted video
BA flight attendant taken off duty after boozy altercation
Passenger attempts suicide on Bangkok-London flight
Ship crew member arrested after stabbing attack
Report: Viking Sky outage could have been ‘one of the worst disasters at sea’
Spain hits Booking.com with record €530 million fine