Budget hotel chain rumbled for misleading price claims
Travelodge has been rapped by advertising watchdogs after it admitted misleading price claims.
A sponsored ad on Google suggested the budget hotel chain had rooms in Edinburgh from £19 per night, but it admitted to the Advertising Standards Authority that although it had sold 14,000 rooms in Edinburgh at that price, it had gone up to £22 by the time the ad was live.
Travelodge amended the price in the ad but the ASA ruled it was still guilty of misleading advertising following a complaint from a consumer.
The ASA said: "We welcomed the fact that they had amended the ad to state that rooms were available from £22 but considered that when the complainant viewed the claim, as there were no rooms available at £19, it was misleading and in breach of the Code."
Linsey McNeill
Editor Linsey McNeill has been writing about travel for more than three decades. Bylines include The Times, Telegraph, Observer, Guardian and Which? plus the South China Morning Post. She also shares insider tips on thetraveljournalist.co.uk
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