Business Events Australia increases presence at AIME 09
MELBOURNE – Business Events Australia is returning to AIME in February, increasing its space by 50 percent and including three of Australia’s leading national destination marketing companies (DMCs) on its stand.
Head of Business Events Australia, Joyce DiMascio, said,
“AIME is a critical event for us. Each year at AIME we try to add value to our offering. This year we have invited three DMCs to share our space at AIME 09 to strengthen our commercial foundations.
“The DMCs are ID Australia, Encore Business Tourism and Tour Hosts.â€
Ms DiMascio said that 2009 is not a year in which to be complacent.
“This is an extraordinary time for the industry. While our feedback to date shows that corporates and associations are still planning meetings and incentives, everyone is preparing for a softening of business.
“We have not detected a reluctance to consider Australia and we are still writing new business,†Ms DiMascio said.
“AIME brings buyers to Australia and one of our greatest challenges is to overcome the buyer’s perceived barriers to Australia of distance, time and cost,†she said.
In 2009 Business Events Australia will market strongly in the key markets of the UK/Europe, USA, NZ, Japan and the 11 major markets across Asia.
In addition, it is positioning Australia as a destination for greener and more responsible events.
“We recently completed a national Corporate Social Responsibility audit of Australian operators, making Tourism Australia one of the first National Tourism Offices in the world to undertake such a study.
“The top line results show that the business events sector is taking significant steps to reduce its impact on the environment and community. Our message to buyers at AIME is to have a greener and more responsible event,†she said.
Ms DiMascio said that despite the difficult financial times it makes no sense to revert to bad business practice.
“CSR makes good business sense and long term will definitely give Australia a market advantage. It is important that a meeting or incentive leaves the country in which it was held enriched because of its presence rather than depleted by it.â€
Ian Jarrett
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
TAP Air Portugal to operate 29 flights due to strike on December 11
Qatar Airways offers flexible payment options for European travellers
Airlines suspend Madagascar services following unrest and army revolt
Strike action set to cause travel chaos at Brussels airports
Digital Travel Reporter of the Mirror totally seduced by HotelPlanner AI Travel Agent