Business Events Australia increases presence at AIME 09
MELBOURNE – Business Events Australia is returning to AIME in February, increasing its space by 50 percent and including three of Australia’s leading national destination marketing companies (DMCs) on its stand.
Head of Business Events Australia, Joyce DiMascio, said,
“AIME is a critical event for us. Each year at AIME we try to add value to our offering. This year we have invited three DMCs to share our space at AIME 09 to strengthen our commercial foundations.
“The DMCs are ID Australia, Encore Business Tourism and Tour Hosts.â€
Ms DiMascio said that 2009 is not a year in which to be complacent.
“This is an extraordinary time for the industry. While our feedback to date shows that corporates and associations are still planning meetings and incentives, everyone is preparing for a softening of business.
“We have not detected a reluctance to consider Australia and we are still writing new business,†Ms DiMascio said.
“AIME brings buyers to Australia and one of our greatest challenges is to overcome the buyer’s perceived barriers to Australia of distance, time and cost,†she said.
In 2009 Business Events Australia will market strongly in the key markets of the UK/Europe, USA, NZ, Japan and the 11 major markets across Asia.
In addition, it is positioning Australia as a destination for greener and more responsible events.
“We recently completed a national Corporate Social Responsibility audit of Australian operators, making Tourism Australia one of the first National Tourism Offices in the world to undertake such a study.
“The top line results show that the business events sector is taking significant steps to reduce its impact on the environment and community. Our message to buyers at AIME is to have a greener and more responsible event,†she said.
Ms DiMascio said that despite the difficult financial times it makes no sense to revert to bad business practice.
“CSR makes good business sense and long term will definitely give Australia a market advantage. It is important that a meeting or incentive leaves the country in which it was held enriched because of its presence rather than depleted by it.â€
Ian Jarrett
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