Butlins forecasts record sales
Butlins has forecast a 10% growth in sales this year to reach a record £200m after investing heavily in all three of its UK resorts.
It says sales its new teen-concept Wave Hotel & Apartments which opened in Bognor Regis last month has already delivered sales in excess of £3m, with many breaks sold out.
Butlins has spent £250m over 10 years with a stated aim of providing families with "high quality, value for money holidays".
Allan Lambert, head of retail sales at parent Bourne Leisure said: "Butlins has benefited from a surge in families looking for flexible, quality breaks at sensible prices. With so many families opting to holiday in the UK this year, we’ve invested heavily in every aspect of our offering to give families full control of their holiday – from a wide range of accommodation choices, through to first class entertainment and activities for everyone.
"Our £25 million Wave hotel in Bognor Regis is a prime example of how we are continuing to future-proof our resorts. The hotel offers a mix of spacious self-catering apartments and stylish hotel rooms, as well as lots of fun hi-tech features. And despite being open for less than two months, our booking figures show it’s a winning formula for families."
Linsey McNeill
Editor Linsey McNeill has been writing about travel for more than three decades. Bylines include The Times, Telegraph, Observer, Guardian and Which? plus the South China Morning Post. She also shares insider tips on thetraveljournalist.co.uk
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Global tourism exceeds 1.5 billion travelers announces UN-Tourism
Qatar Airways offers reduced timetable to over 60 destinations
WTTC global tourism reached record economic impact of 11 trillion in 2025
Hands In, UATP join forces for airline multi-card payments
Overseas travelers to the United States declined by 2.5% in 2025