Canadian travel agents holding own over internet
One in five Canadians uses a travel agent compared with 12% who purchase from a full-service travel Web site, according to the Online Travel study by TNS Canadian Facts.
Agents also held up well when asked about “satisfaction.”
Moe than one-third or 37% said they were fully satisfied with their online experience, one half said they were only “somewhat” satisfied. Another 10% were “decidedly unimpressed.”
The study made the National Post conclude “travel agents have proven to be far more resilient than they’ve been given credit for.”
Another study last year by the Travel Industry Association of America found 30% of Americans use the internet to get travel information, but substantially fewer consumers book travel online.
Canada’s 23,000 registered agents are increasingly refocusing their businesses to offer services that can’t be delivered electronically, said the Post.
“The serious operators have not only survived, they have thrived,” said Marc-Andrew Charlebois, president and CEO of the Association of Canadian Travel Agencies.
Report by David Wilkening
David
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Qatar Airways offers flexible payment options for European travellers
Airlines suspend Madagascar services following unrest and army revolt
Phocuswright reveals the world's largest travel markets in volume in 2025
Digital Travel Reporter of the Mirror totally seduced by HotelPlanner AI Travel Agent
Strike action set to cause travel chaos at Brussels airports