Canberra…………..boring?
Aimed at dispelling perceptions that Canberra in dull and boring, not only have Canberra tourism officials launched a new drive aimed at dispelling those perceptions, but The Mole has also been there to find out!
While the campaign, which was launched last week in the target markets of Sydney, regional NSW, Brisbane and Adelaide, the Mold went one better than just watch the TV commercials, promoting Canberra’s iconic and what are perceived to be little-known attractions or reading a series of print advertisements that will appear from August, by actually road testing Canberra’s hotels and attractions.
Watch out for TravelMole over this week to find out what’s hot and what’s great in Canberra for that great winter, spring or summer weekend or midweek break.
Report by The Mole
John Alwyn-Jones
Have your say Cancel reply
Subscribe/Login to Travel Mole Newsletter
Travel Mole Newsletter is a subscriber only travel trade news publication. If you are receiving this message, simply enter your email address to sign in or register if you are not. In order to display the B2B travel content that meets your business needs, we need to know who are and what are your business needs. ITR is free to our subscribers.































Phocuswright reveals the world's largest travel markets in volume in 2025
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists
Cyclone in Sri Lanka had limited effect on tourism in contrary to media reports
Singapore to forbid entry to undesirable travelers with new no-boarding directive
Euromonitor International unveils world’s top 100 city destinations for 2025