Canberra…………..boring?
Aimed at dispelling perceptions that Canberra in dull and boring, not only have Canberra tourism officials launched a new drive aimed at dispelling those perceptions, but The Mole has also been there to find out!
While the campaign, which was launched last week in the target markets of Sydney, regional NSW, Brisbane and Adelaide, the Mold went one better than just watch the TV commercials, promoting Canberra’s iconic and what are perceived to be little-known attractions or reading a series of print advertisements that will appear from August, by actually road testing Canberra’s hotels and attractions.
Watch out for TravelMole over this week to find out what’s hot and what’s great in Canberra for that great winter, spring or summer weekend or midweek break.
Report by The Mole
John Alwyn-Jones
Have your say Cancel reply
Subscribe/Login to Travel Mole Newsletter
Travel Mole Newsletter is a subscriber only travel trade news publication. If you are receiving this message, simply enter your email address to sign in or register if you are not. In order to display the B2B travel content that meets your business needs, we need to know who are and what are your business needs. ITR is free to our subscribers.
































Qatar Airways offers reduced timetable to over 60 destinations
Hands In, UATP join forces for airline multi-card payments
AirlineRatings reveals world's safest airline rankings for 2026
Vietnam warns airlines of possible flight reductions amid jet fuel shortages
Fliggy opens AI-powered travel bookings and developer tools