Capela travel students gain top tourism marketing marks
Students who have been on Capela Travel Training courses have achieved 100% success rate against a national average of 65% in latest Chartered Institute of Marketing biannual assessment results.
Capela entered a record number of students from a range of travel organisations for the CIM Diploma in Tourism Marketing.
Successful students are employed by a range of travel companies including Thomas Cook, Easyjet, Journeys a la carte, Maison de la France, Medinland, St Vincent and the Grenadines Tourist Office, Starwood Hotels and Zambia National Tourist Board.
To complete the diploma, students write assignments for four modules:
marketing planning; tourist behaviour and motivation; hospitality and service marketing and marketing management in practice.
For potential students interested in the course, Capela is holding Open Days on 13 and 20 September 13 and 20 in London’s Regent Street, which is also where tutorials take place.
Thomas Lynch, Canary Islands assistant product manager for Thomas Cook Holidays, achieved his 2nd and 3rd ‘A’ grades, said: ‘With just one module to go, in December, I am still hoping to get a clean sweep of ‘A’s.
“The project assignments have been highly relevant to my day-to-day work for Thomas Cook. The support from the Capela team has been invaluable and their guidance has enabled me to attain the best possible marks.”
*For details about the Open Days see www.capela.co.uk or call Gary Grieve on 01223 208629.
by Phil Davies
Phil Davies
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
TAP Air Portugal to operate 29 flights due to strike on December 11
Qatar Airways offers flexible payment options for European travellers
Airlines suspend Madagascar services following unrest and army revolt
Air Mauritius reduces frequencies to Europe and Asia for the holiday season
Major rail disruptions around and in Berlin until early 2026