Carlson takes the wraps off its ambitions
SINGAPORE – As part of its Ambition 2015 plan, Carlson
Hotels is planning to grow and improve its brands.
“We believe this is a great time to invest in the hotel business. With Ambition 2015, we have a comprehensive and compelling strategy to build the business,†said Hubert Joly, president and chief executive, Carlson.
For the Radisson brand, a Yes I Can! service philosophy will be complemented by new room and restaurant concepts.
The strategy for Radisson will entail an investment programme of up to US$1.5 billion in North America, focused on establishing flagship hotels in key US cities and on upgrading the existing portfolio.
Radisson Blu will be applied to the upper upscale segment and Radisson Green will be applied to the upscale segment. The differentiation will be primarily location based.
“We have seen the power of the brand internationally and the very attractive return from renovating to the new standards,†said Joly.
“The brand is poised for significant growth around the world and we expect to grow the portfolio to at least 600 hotels by 2015.â€
Ambition 2015 will focus on four priority growth initiatives including:
1. Expanding Radisson as a powerful, globally consistent first-class brand.
2. Accelerating the growth of Country Inns & Suites By Carlson in four key markets: United States, Canada, India and Mexico.
3. Growing Park Inn as a mid-scale brand in key countries.
4. Continuing to grow in key emerging markets, with greater emphasis on mid-scale.
Ian Jarrett
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