Carnival Corp airs first Super Bowl TV ad
Carnival Corporation aired its first advert during the Super Bowl last night, with a 60-second campaign designed to ‘debunk untrue common myths’.
The 60-second ad, entitled Come Back to the Sea, includes a speech given by President John F Kennedy from the 1962 America’s Cup.
It was directed by Hollywood director Wally Pfister.
Carnival Corp president and CEO Arnold Donald said: "We worked with true passion to bring this creative concept to life and we are proud to share it on the world’s biggest stage.
"Our overall goal is to successfully share that cruising is not what some people think it is, and to debunk untrue common myths that keep people from taking a cruise.
"We want to start among those who haven’t cruised a conversation about why cruising is such a great vacation, at an exceptional value, and why cruising is an option to consider when planning a vacation.
"And, since we have nine distinctive brands that sail 100 ships to more than 700 ports around the world, we have a cruise that’s right for just about everybody."
Lisa
Lisa joined Travel Weekly nearly 25 years ago as technology reporter and then sailed around the world for a couple of years as cruise correspondent, before becoming deputy editor. Now freelance, Lisa writes for various print and web publications, edits Corporate Traveller’s client magazine, Gateway, and works on the acclaimed Remembering Wildlife series of photography books, which raise awareness of nature’s most at-risk species and helps to fund their protection.
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Phocuswright reveals the world's largest travel markets in volume in 2025
Cyclone in Sri Lanka had limited effect on tourism in contrary to media reports
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists
Singapore to forbid entry to undesirable travelers with new no-boarding directive
In Italy, the Meloni government congratulates itself for its tourism achievements