Carnival launches first TV ad in the UK
Carnival Cruise Lines is running its first ever TV advertising campaign in the UK in a bid to increase its profile.
The ads, created by Karmarama and launching on Sunday, show British families and couples flicking a switch to be transported from mundane, everyday activities to the decks, bars and swimming pools of a Carnival cruise ship.
Narrated by comedian Peter Serafinowicz, they feature high-end special effects and stunts.
The cruise line said it hopes the ads will increase awareness of its brand in the UK, where it is not as well know as in the US.
Karmarama creative director Sam Walker said: "We wanted to do something that helped Carnival stand out from the usual cruise advertising conventions."
Carnival will operate two ships in Europe this year – Carnival Legend, sailing to Norway and the Baltics from Dover; and Carnival Sunshine sailing the Mediterranean this summer following a £100 million transformation.
To see a teaser for the new ads, click here.
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Turkish tourism stalls due to soaring prices for accommodation and food
CCS Insight: eSIMs ready to take the travel world by storm
Germany new European Entry/Exit System limited to a single airport on October 12, 2025
Airlines suspend Madagascar services following unrest and army revolt
Qatar Airways offers flexible payment options for European travellers