Celebrities promoting Houston as convention destination
The Greater Houston Convention and Visitors Bureau enlisted former President George Bush, heart surgeon Denton Colley and others to help it tout the city as a desirable destination for conventions and other travelers.
The “My Houston” campaign will have various celebrities describing what they like best about the area.
The all-print campaign started earlier this month.
“This is different than anything we have done locally,” said Holly Clapham-Rosenow, vice president of marketing at the CVB.
In addition to the Bushes, the CVB has enlisted the help of celebrities such as boxer George Foreman, singers Johnny Nash and Yolanda Adams, and Houston Rockets star Yao Ming.
The idea for the campaign was born following the Meeting Planners International convention in January. The campaign was made after more than 1,500 meeting planners attending the convention said they had not been to Houston in five to eight years.
“It was safe to say that those meeting planners didn’t know Houston anymore, or at least didn’t know ‘my Houston,'” said Ms Clapham-Rosenow.
Instead of creating a typical promotional video featuring fast words and music with graphics of Houston landmarks, the bureau wanted to do something unique, which led to the creation of print advertisements featuring local celebrities, said the Houston Business Report.
Report by David Wilkening
David
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Airbnb eyes a loyalty program but details remain under wraps
Airlines suspend Madagascar services following unrest and army revolt
Qatar Airways offers flexible payment options for European travellers
Air Mauritius reduces frequencies to Europe and Asia for the holiday season
Major rail disruptions around and in Berlin until early 2026