Celebrity River Cruises introduces new tour categories
Celebrity River Cruises has unveiled a new destination discovery program.
It features four unique experience categories – the Storyteller Series, Skillmaster Series, Keys to the City Series and the Celebrity Takeover Series for bespoke experiences.
Available across all 2027 and 2028 Celebrity River Cruises itineraries, these experiences are designed to connect cruisers to the destinations in new, unique ways.
“On a Celebrity River Cruises vacation, no two days are the same because no two places are. We’ve built a destination program that connects guests to Europe more personally than anything the river cruise industry has offered before,” said Laura Hodges Bethge, president of Celebrity Cruises.
Celebrity River Cruises’ Storyteller Series offers experiences guided by residents, artists, and local insiders. Guests can choose from multiple experiences per port, covering iconic landmarks to hidden spots only locals know.
The Skillmaster Series features hands-on experiences for guests to craft, cook, and create alongside artisans and makers.
Keys to the City Series provides guests with a tech-driven way to explore ports of call on their own, according to their personal interests. Through a digital platform, guests access curated route maps tailored to specific interests such as art, history, food, and architecture.
They are provided interactive maps, audio guides and video content to lead guests off the beaten tourist path to where stationed local hosts provide behind-the-scenes access and exclusive experiences.
The Celebrity Takeover Series offers exclusive, bespoke experiences once per sailing, transforming European attractions into private events available only to Celebrity River Cruises guests.
Guests can extend their journey with multi-day pre and post-cruise stays that carry the same locally led, small-group discovery options.
Available in Prague and Budapest beginning in 2027, and also Amsterdam in 2028, each stay includes daily small-group tours with local hosts.
Bookings open for 2027 and 2028 pre- and post-cruise stays this summer, and all other destination experiences will open for booking in 2027.
Celebrity River Cruises sailings are on sale now.
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Learn more about : Celebrity Cruises ( N. America )
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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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