Cheapflights invests for growth
Cheapflights has begun rolling out the first in a series of new personalisation tools on its website, mobile site and app.
The advancement allows regular users to build a profile and save preferences on specific routes for faster searching in the future, across whichever device they log in to.
The development is part of a redesign over recent months to create a ‘happier experience for the user’, following its transition to meta technology.
Users can compare thousands of flights from hundreds of airlines and travel agents in moments; easily view the cheapest or quickest flights for a particular route or use the Smart Value option, which balances price with flight duration.
Price Calendar and Chart Views show users the cheapest days to fly to a specific destination, while it is also possible to pin and compare flights from your search results and choose from there.
Cheapflights has recorded 200,000 new app downloads a month and 68% of its traffic now comes from mobile.
The technology development is part of Cheapflights’ plans to grow site visitors by 50% by the end of 2017, under the leadership of managing director Andrew Shelton, who joined last autumn from Virgin Holidays.
A major advertising campaign, spearheaded by the ‘flying stuntman’ TV ad, is underway, and the company has hired PR agencies in Australia, South Africa and the UK.
To support future growth plans, Cheapflights has appointed travel and lifestyle specialist White Tiger PR to handle UK consumer and travel public relations, from February 1.
Cheapflights global head of comms and PR Phil Bloomfield said: "We are investing for growth and comms has a key role to play.
"We’ve changed and we need travellers to be reminded why this brand should resonate with them. It’s White Tiger PR’s role to ensure we achieve the profile we deserve."
Lisa
Lisa joined Travel Weekly nearly 25 years ago as technology reporter and then sailed around the world for a couple of years as cruise correspondent, before becoming deputy editor. Now freelance, Lisa writes for various print and web publications, edits Corporate Traveller’s client magazine, Gateway, and works on the acclaimed Remembering Wildlife series of photography books, which raise awareness of nature’s most at-risk species and helps to fund their protection.
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
TAP Air Portugal to operate 29 flights due to strike on December 11
Qatar Airways offers flexible payment options for European travellers
Airlines suspend Madagascar services following unrest and army revolt
Air Mauritius reduces frequencies to Europe and Asia for the holiday season
Major rail disruptions around and in Berlin until early 2026