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Chicago takes reins for IPW 2025
DMO Choose Chicago closed out a successful IPW 2024, and now takes the baton for promoting inbound tourism to the US for 2025.
Choose Chicago has started laying the groundwork for next year’s IPW, which will be hosted in Chicago June 14 – 18, 2025.
The city had extensive representation at this month’s IPW in Los Angeles with partners 360 CHICAGO, Chicago Architecture Center, Chicago Cubs, Field Museum, and many others.
“IPW provides an unmatched platform to showcase Chicago’s cultural, culinary, and architectural offerings to a global audience,” said Rich Gamble, Interim President and CEO at Choose Chicago.
“Our active engagement here sets a strong precedent for what we will deliver when we host IPW next year.”
Choose Chicago hosted a private media reception – a house music party in honor of the genre’s 40th anniversary attended by over 100 domestic and international media and DJed by Chip E., the architect of house music.
There were Chicago and Illinois themed activations throughout the show.
Attendees were treated to a Chicago mural photo opportunity, Route 66 highlights, plus food and drinks.
Representatives from Choose Chicago also participated in over 250 business appointments over the three show dates in LA.
Choose Chicago also held a future host city press conference on the theme “Welcome to Our House” in recognition of the 40th anniversary of house music.
It was attended by around 500 international media, which served as a strategic platform to position Chicago as a top destination for international leisure and MICE travelers.
Speakers included Chicago Deputy Mayor Kenya Merritt, Illinois Lieutenant Governor Juliana Stratton, and Rich Gamble and Glenn Eden, from Choose Chicago.
In a nod to the centennial anniversary of Route 66, Choose Chicago presented a Blues Brothers-themed welcome video presentation during the “Route to Chicago” handover luncheon.
Deputy Mayor Merritt said: “The energy and engagement we’ve seen at IPW 2024 reinforces Chicago’s status as a world-class city for both leisure and business travelers.”
Past IPWs have driven more than $5.5 billion in additional economic impact to previous host cities’ markets through increased international visitation.
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