With over 6 million tourists in 2025, Chile had its best performance since 2017
Chile tourism continued to progress last year. In 2025, 6,004,567 foreign tourists entered Chile, the highest figure recorded since 2017, when 6,449,883 visitors were counted—and the best performance of inbound tourism in the country in the post-pandemic period.
The result represents a 14.6% increase compared to 2024 (5,239,233 arrivals) and confirms a sustained upward trend since 2022, when international flows began to increase again and 2,030,479 foreign tourists were recorded, followed by 3,730,507 in 2023, 5,239,233 in 2024, and 6,004,567 in 2025.
Verónica Pardo, Undersecretary of Tourism, points out that these figures reflect the consolidation of Chile’s international positioning as a tourist destination and the role that tourism has come to play in the country’s development.
” Chile stands out for the ratio between its population and the number of international tourists, which speaks to a solid and competitive industry with a diverse, sustainable offering and a strong territorial presence. In addition, we have observed a sustained upward trend since 2022, confirming that inbound tourism has become a key driver of the country’s development.”
Cristóbal Benítez, national director of Sernatur, praised the performance of inbound tourism and the impact these figures have on the regions and the national tourism industry.
“The year 2025 marks a milestone for our country with more than 6 million international arrivals, which not only consolidates our global tourism positioning but also represents the sector’s best performance since 2017. Furthermore, this increase is in line with our 2023-2027 International Tourism Promotion Plan and the strategy to recover pre-pandemic tourist flow levels, with a focus on key markets for the sector,” he added.
New campaign to show another Chile
During 2025, South America remained the main source of international visitors to the country, led by Argentina and Brazil, reflecting the consolidation of the regional market as the main driver of inbound tourism and the stability of flows from medium- and long-haul markets.
In 2026, Chile tourism expects to continue growing, particularly with its new international campaign, “You Will See.”
At a time when many destinations multiply promises of “unforgettable experiences,” Chile is taking a different path. With the new international campaign led by Marca Chile, the country seeks to move beyond postcard imagery and offer a narrative grounded in measurable facts, concrete achievements, and a forward-looking vision.
Rather than piling up superlatives, the campaign invites audiences to look at the country as it is today: a territory that combines extreme landscapes, scientific research, energy transition, and expanding creative industries.
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