China: the power of the people
The make-up of tourism around the world will change significantly over the next two decades, says a Hong Kong university academic.
Speaking at the World Travel Monitor Forum in Pisa, Professor Haivan Song of the Hong Kong Polytechnic University said, “By 2030 China will be the world’s most popular tourism destination.â€
He added, “At the current rate, China will be an economic power equal to Europe and the US combined. China’s role in international tourism will be similar.â€
And during the next 20 years China would replace Germany as the world’s most travelled nation, he said.
“When visa regulations for citizens from the People’s Republic of China eventually change, tourists from China can be expected to vastly outnumber those from any other country.“
Launched by the consultancy IPK International and sponsored by ITB Berlin, the World Travel Monitor Forum in Pisa hears about current issues and trends from tourism experts.
Ian Jarrett
Have your say Cancel reply
Subscribe/Login to Travel Mole Newsletter
Travel Mole Newsletter is a subscriber only travel trade news publication. If you are receiving this message, simply enter your email address to sign in or register if you are not. In order to display the B2B travel content that meets your business needs, we need to know who are and what are your business needs. ITR is free to our subscribers.































Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists
Euromonitor International unveils world’s top 100 city destinations for 2025
U.S.A. and Israel attacks on Iran impact air movements in the Gulf (Update 1.00pm CET)
Global tourism exceeds 1.5 billion travelers announces UN-Tourism
WTTC global tourism reached record economic impact of 11 trillion in 2025