Chinese find Australia enticing
Wealthy Chinese have discovered Australia as their top holiday destination, according to a new survey.
The Hurun Report, a survey of 600 Chinese millionaires, found Australia was the most desirable destination to visit this year, ahead of France and Hawaii.
Tourism Minister Fran Bailey said China was expected to become one of Australia’s biggest tourism markets, worth about $5.9 billion annually, over the next 10 years.
“This report is great news. Just as Chinese New Year celebrations are kicking on, Australia is being voted as the must-see destination by well-heeled Chinese tourists,” Ms Bailey said.
“The top three leisure activities for China’s elite are travel, golf and swimming – what better place to enjoy all three than Australia?”
Last year, the Federal Government launched the emerging markets strategy and expanded the Approved Destination Status scheme, which allows more Chinese to holiday here.
“The bottom line is with strong interest from Chinese travellers and a well prepared industry with a can-do attitude, we will be able to attract thousands of Chinese tourists, creating more jobs and plenty of opportunities for tourism operators across the country,” Ms Bailey said.
Graham Muldoon
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Phocuswright reveals the world's largest travel markets in volume in 2025
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists
Singapore to forbid entry to undesirable travelers with new no-boarding directive
Euromonitor International unveils world’s top 100 city destinations for 2025
Cyclone in Sri Lanka had limited effect on tourism in contrary to media reports