Chris Lorenzo to spearhead Royal Olympic’s UK expansion
Royal Olympic Cruises has confirmed the appointment of Chris Lorenzo as general manager (UK), which the company said marks the first step in its plan to substantially upgrade its UK sales presence.
Mr Lorenzo, who was previously managing director at Seafarer Cruising, will begin his new job by moving Royal Olympic’s UK offices to larger premises in Central London and by appointing two new regional sales managers, plus a number of reservations staff.
Later this month, he will introduce the cruise line’s winter 2002-2003 brochure and, in August, he will unveil a series of exUK cruises as part of its Summer 2003 programme. Roayl Olympic said he is currently in discussions with several UK tour operators regarding deals for next summer.
Commenting on his new role, Lorenzo said: “I jumped at the opportunity to steer Royal Olympic towards capitalising on its huge potential for growth in the UK market. I will be aided by the recent revitalisation of the Royal Olympic fleet, which has been lead by the introduction of its two newbuilds, Olympia Voyager and Olympic Explorer, and the considerable resources I have secured to build meaningful relationships with retail agents and tour operators.”
Mr Lorenzo will report to the cruise line’s Piraeus-based senior vice president sales and marketing, Gabriel Diacakis. Commenting on the appointment, Mr Diacakis said: “We are delighted with the appointment. Chris’ experience in the UK cruise industry will be a tremendous asset in our plans for considerable growth in sales from the UK.”
—
Royal Olympic Cruise Lines Inc. is the largest cruise operator in the Eastern Mediterranean, owning and operating a fleet of eight overnight cruise ships.
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Phocuswright reveals the world's largest travel markets in volume in 2025
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists
Cyclone in Sri Lanka had limited effect on tourism in contrary to media reports
Singapore to forbid entry to undesirable travelers with new no-boarding directive
Euromonitor International unveils world’s top 100 city destinations for 2025