CJV launches digital brochures
Digital marketing consultancy CJV Digital has launched technology to provide online and text brochures for the travel industry.
Called BrochuresByEmail and BrochuresByText, the products are designed to help travel companies reduce costs and avoid losing potential business.
CJV Digital managing director Andy Cummins said: “BrochuresByEmail not only offers the industry the environmental benefits of reduced paper,ink, emissions, post and packaging costs, but delivers exceptional economical benefits.
“Over 99% of visitors to a typical business website do not contact the company. Ask any website owner who were the other 990 interested prospects out of the last 1000 visitors to their website and they have no idea. That is a massive missed opportunity that we are addressing.
“If we can reduce clients website fallout from 99% to 98% then we can double their website performance. The question today is who visits your website, not how many?”
Visitors to CJV client sites click on a BrochuresByEmail button and within seconds the clients interactive turn-page digital brochure is delivered into the prospects email inbox.
In addition, the client ‘unobtrusively’ captures the prospects email address.
By Bev Fearis
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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