Club Med appoints new marketing SVP
All-inclusive resort operator Club Med has promoted Sabrina Cendral to senior vice president of marketing and sales with immediate effect.
In this new role Cebdral oversees U.S. sales and marketing, and driving forward marketing strategies for the North America region including Canada and Mexico.
It includes a focus on travel partner engagement.
"Travel advisors are essential partners to our business, and we will continue to dedicate our time to provide them with the proper tools, trainings and resources to ensure their success," said Cendral.
"I’m eager to work with each of our partners to learn about their needs, invest in their development, and continue to foster our valued relationships."
Cendral joined the company in 2008 and has held various marketing positions in Europe and the US.
Cendral relocated to Club Med’s North American HQ as director of brand, communications and product marketing in 2013 and was then promoted to vice president of marketing for North America and the Caribbean.
She was also instrumental in the launch of Club Med CREACTIVE by Cirque du Soleil, a partnership with Cirque du Soleil at Club Med Punta Cana.
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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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