Club Med launches global brand campaign
All-inclusive resort operator Club Med has unveiled a major global brand campaign called That’s L’Esprit Libre.
The new campaign focuses on special moments when the stresses and strains of normal life are released.
It aims to celebrate the simple joy of small things and how to be happy in the moment.
It showcases the ‘joie de vivre’ associated with Club Med all-inclusive resort holidays.
The new global campaign was produced by the agency 180 Amsterdam.
It is aiming to grow brand awareness and highlight its luxury all-inclusive resort offering.
The campaign is Club Med’s biggest brand campaign in recent history and will be rolled out across all international markets.
These include Europe, the Americas, Africa and Asia during September.
In the UK this will include an ATV campaign with Sky, activations on META, Youtube, Azerion, the Financial Times and Screen on Demand.
There will also be an outdoor digital campaign at major London stations and on the new giant 8k screens on ‘Now Vista’ in London’s Outernet district.
Nicolas Bresch, MD of Club Med UK, Ireland & Nordics said, “Club Med is entering a new era with our premium positioning matching our luxury offering.”
“The new campaign demonstrates the joy and freedom of a Club Med holiday.”
The campaign is playful and fun, with ‘irony and attitude’ in the voiceover’s narration.
The new brand campaign follows on the heels of the launch of a new brand identity earlier this year.
Club Med unveiled a reinterpreted logo, new colour palette and typography plus a new website.
The new identity is on show in recent resort openings.
Learn more about : Club Med ( United Kingdom )
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
France prepares for a massive strike across all transports on September 18
Turkish tourism stalls due to soaring prices for accommodation and food
CCS Insight: eSIMs ready to take the travel world by storm
Germany new European Entry/Exit System limited to a single airport on October 12, 2025
Airlines suspend Madagascar services following unrest and army revolt