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Condor unveils new identity
Condor Ferries staff in the new uniforms
Condor Ferries is to roll out a new brand look across its fleet over the next few weeks, starting with the new Condor Liberation to be launched in late March.
The new blue, pink and gold logo is already appearing on its website and mobile site and it will also be added to its port offices and signage and used in all marketing and advertising material, new staff uniforms and interiors onboard all its ships.
Justin Amey, strategic marketing manager, said: "As a company, over the past months there have been several significant milestones – our 50th anniversary, a new ten year licence to serve the Channel Islands to UK route and the successful purchase of our new fast ferry, Condor Liberation, which will come into service at the end of March. So, this is the ideal time to refresh our brand and bring it up-to-date with our new vision and identity – Good Times for our customers and Islands."
Linsey McNeill
Editor Linsey McNeill has been writing about travel for more than three decades. Bylines include The Times, Telegraph, Observer, Guardian and Which? plus the South China Morning Post. She also shares insider tips on thetraveljournalist.co.uk
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