Connecticut aims to lure LGBTQ+ travelers from Florida
While Connecticut can’t compete with Florida’s beaches and year-round sunshine, it is hoping to lure travelers away from the Sunshine State as a more welcoming LGBTQ+ tourism destination.
It follows Florida’s contentious move to scrub its LGBTQ+ visitors page from the official Visit Florida tourism website.
LGBTQ+ tourism is a billion-dollar industry for Florida hotspots like Fort Lauderdale and Key West.
“I realized that was a unique opportunity for Connecticut to stand tall and stand proud,” said Anthony Anthony, Chief Marketing Officer for the State of Connecticut.
Connecticut is beefing up its marketing efforts to promote itself to LGBTQ+ travelers.
It will revamp its website.
“We want to make sure that they know this is a home for them,” he added.
“For Connecticut, this benefits us tremendously,” said Anthony.
Visit Florida’s LGBTQ+ content was quietly taken down earlier this year and the tourism agency later acknowledged it was to comply with ‘state policy.’
Florida is a major destination for LGBTQ travelers, despite several years of anti-LGBTQ policies pushed through by Governor Ron DeSantis.
Last year civil rights groups issued a travel advisory for Florida, saying DeSantis’ stance over the ‘don’t say gay’ issue and opposition to CRT made the state ‘openly hostile’ towards LGBTQ individuals and black travelers.
However, it had minimal impact as the state has continued to welcome record numbers of tourists.
Related News Stories: Caribbean Tourism Organization – TravelMole Caribbean Tourism Organization – TravelMole Visit Lauderdale – TravelMole
Related News Stories: Connecticut goes after LBGTQ+ tourists after Florida drops outreach In response to Florida, CT launches new LGBTQ tourism campaign Lamont invites LGBTQ people to CT; Advocates say bid is 'tone deaf' Connecticut's New Campaign For LGBTQ+ Travelers Has anyone ever visited Salem during the month of October? I feel ... Citing Robinson's nomination, Connecticut aims to poach NC ... Can someone explain to me why everyone thinks Ronnie Radke is ... I love Jesus but I want to die: what you need to know about suicide I wonder if students realize how much UCF is falling apart? : r/ucf I Took A Budget-Friendly Trip To Orlando, And Here's How It Turned ...
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Phocuswright reveals the world's largest travel markets in volume in 2025
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists
Cyclone in Sri Lanka had limited effect on tourism in contrary to media reports
Singapore to forbid entry to undesirable travelers with new no-boarding directive
Euromonitor International unveils world’s top 100 city destinations for 2025