‘Cost effective dynamic packaging opened up to all operators’
Internet sales and dynamic packaging are being made available to tour operators of all sizes with the launch of a new system.
Version 3 of Mach Associates’ MARS reservations system enables operators to compete with established on-line sellers for a share of internet sales, the company claims.
Operators do not face a large up-front bill to buy the system as it is rented on a monthly basis for an initial cost of £6,000 to cover installation and training.
Technology supplier Mach claims typical monthly usage costs start about £500 depending on booking levels.
Sales director Richard Bristow said: “Our new system gives tour operators of all sizes the ability to hit back at the rapidly expanding number of internet and call centre operations that are taking business away from them by bringing together different holiday elements and dynamically packing them on the net.
“It was also crucial that we could offer a system that would have all power of the old legacy packages but offer much more flexibility by being designed to cope with this sort of development from the outset, and at a much lower cost”.
The latest MARS package is claimed to be the only tour operator booking system that is 100% designed to work with Microsoft .net and web services.
Any part of an operator’s website can thus be linked to MARS, allowing them to sell or package individual product components, without or without allocation, according to Mach.
Report by Phil Davies
Phil Davies
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