Cristiano Ronaldo showcases Saudi events in new campaign
‘Saudi, Welcome to Arabia’ has launched its latest campaign fronted by Cristiano Ronaldo.
Launching across key markets in Europe as well as India and China, “I Came for Football, I Stayed For More” brings to life Saudi lifestyle and culture.
It marks the start of an extended season of sports, entertainment, film, fashion and cultural events.
The campaign harnesses TV, Social, Digital, and OTA to showcase an exciting destination calendar of events.
Featuring CR7, the film takes viewers on a journey through Saudi’s cornerstone events.
The campaign highlights diverse, year-round sports and entertainment events held across Riyadh, Jeddah and AlUla, with curated packages making it easier to visit.
As hosts of the FIFA World Cup 2034, AFC Asian Cup 2027, Esports Olympics Games 2027, Asian Winter Games 2029 among others, Saudi has a big focus on global sports.
Its regular calendar includes major international events such as the Esports World Cup, Formula 1, LIV Golf Riyadh, Tennis, and Saudi Pro League (RSL).
Culture and entertainment events include Riyadh Fashion Week, the Red Sea International Film Festival, Arts Biennales and the eponymous Seasons – held in Riyadh and Jeddah, forming the cornerstone of activities.
Ahmed Al Khateeb, Minister of Tourism for Saudi, said: “Today, Saudi is cementing its place as a global destination that combines cultural authenticity, warm hospitality, and world-class events.”
Fahd Hamidaddin, CEO of the Saudi Tourism Authority, added: “This campaign with CR7 is a showcase of Saudi today, and our ambitions. Tourism is a core component of our vision, and we are continuously expanding our offerings.”
Saudi is investing to become a global events hub, as part of its Vision 2030 goal of diversifying the economy and expanding the tourism sector.
It has committed $800 billion to the sector, which is projected to reach $22.4 billion in market value by 2030.
“Being part of Saudi’s journey as a global sports hub has been truly special. This is where the future of sport is being written,” Cristiano Ronaldo said.
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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