Cunard joins travel agents’ reward scheme
Cunard has joined the travel agents’ reward and recognition programme, Shine Rewards Club.
Like P&O Cruises, which joined the scheme last November, Cunard will operate a points-based system.
Agents will be able points through a variety of ways, from making a Cunard Fare booking to completing training modules.
Agents can combine the points they earn from both Cunard and P&O Cruises and exchange them for a variety of rewards, including designer goods, days out, and technology products.
With Cunard joining Shine Rewards Club there are now enhanced rewards from Cunard brand partners such as Pickerings 3 Queens’s Gin, Laurent-Perrier champagne and Godiva chocolates, plus the ultimate reward of a Cunard cruise.
From today, travel agents will be able to register for Cunard Shine Rewards Club and from December 3 they will be eligible to enter their Cunard Fare bookings to earn Shine points.
Cunard sales director Gary Anslow said: "We’re delighted to be joining Shine Rewards Club. It offers us the opportunity to reward our agents for making Cunard Fare bookings and for engaging with The Academy Online.
"Since its launch, the programme has been an enormous success and the feedback from agents has been really positive. It will increase awareness of our exceptional ships, itineraries and White Star Service, all of which set Cunard as the benchmark for luxury travel."
P&O Cruises VP of sales & distribution Alex Delamere-White said: "Over the last year we have seen over 10,000 agents benefit from Shine Rewards but what pleases us most is when agents choose to use their points to sail with us. Now with more opportunities than ever to earn points, we hope to see more agents on board than ever before."
Linsey McNeill
Editor Linsey McNeill has been writing about travel for more than three decades. Bylines include The Times, Telegraph, Observer, Guardian and Which? plus the South China Morning Post. She also shares insider tips on thetraveljournalist.co.uk
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