Cure today’s travel woes with just a dollar a day
Tens of thousands of online travelers have visited LastMinuteTravel.com this week for the site’s record sale, which sold every room in its inventory of over 15,000 hotels for the price of $1.00 per room, per night. Beginning during Monday morning’s ten o’clock hour, and again on Monday afternoon and Tuesday morning, Last Minute Travel welcomed web users from across the United States to log on and alleviate their vacation woes.
The average vacation booked during Monday’s sales were 5 nights long and valued at $1,965.69, with travelers spending less than the cost of a movie ticket on each trip. 65 percent of these reservations were for high-end, luxury properties, and consumers booked a total of 62 destinations world wide, including the following top six travel locales:
New York, N.Y.
Orlando, Fla.
Paris, France
Anaheim, Calif.
Chicago, Ill.
Nassau, Bahamas
This two weeklong sale has been created to inform the public of a new undercover, or opaque, booking style now found on LastMinuteTravel.com – one that guarantees the site’s best possible hotel rates in 2009. In this undercover model, the name of the hotel is kept secret during booking, revealed after making the reservation. Travelers are provided everything except the hotel’s name and street address, including star ratings, a description of the hotel itself, its rooms, services, general location, and a complete checklist of amenities, along with a map highlighting a radius around the general hotel location.
Although the campaign involves many interactive new features, the real attention-grabbing element is Last Minute Travel’s new viral video series.
Although the videos are edgy, but in good taste, one episode titled "Anniversary" was banned by YouTube.
Those who missed the sale’s first intervals will have eight more days to take advantage with "World for a Dollar" timeframes scheduled each business day until Friday, February 6. However, there is a small catch: The appointed times won’t be divulged in advance. The only way to find out is to log on to www.LastMinuteTravel.com and register to receive clues, scavenger-hunt style, via email. Additionally, to ease the booking process, travelers should visit the site in advance to become familiar with its hotel inventory and new page layouts.
For a final list of terms and conditions, please visit the "World for a Dollar" homepage, and for any questions, contact Last Minute Travel’s 24-hour customer service team at 1 (800) 442-0568 or [email protected].
Karen
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