Custom Travel Solutions (CTS) has appointed Brian Butts as Vice President of Sales.
Butts brings decades of experience in global travel partnerships, revenue growth, and white-label travel solutions.
CTS is a software-as-a-service private-label platform designed for closed-user groups like membership organisations and loyalty programs.
Butts brings extensive expertise in travel technology and B2B sales.
Most recently, he served as Consulting Partner and SVP of Strategy at Dorms.com.
Prior to that, he held senior leadership positions at Global Solutions Team, leading travel tech partnerships and developed white-label and API-driven car rental solutions for major airlines, hotels, and OTAs.
Earlier in his career, Butts spent eight years at Booking.com, expanding strategic partnerships, and managed over $1.8 billion in Gross Travel Value (GTV),
Custom Travel Solutions is positioning itself at the forefront of the travel subscription market, and Butts’ expertise will be key, it says.
The appointment will help capture new growth opportunities in the US market.
“Brian’s leadership in the travel industry speaks for itself,” said Caroline Dal’lin, SVP of Business Development at CTS.
“His ability to scale partnerships and drive revenue makes him the perfect addition to our Business Development efforts.”
