Destination Ontario launches UK tourism campaign
Destination Ontario is launching a consumer marketing campaign in the UK and Germany to highlight Ontario travel experiences now that the borders have reopened.
The ‘Discover Together’ campaign will run until mid-December 2021 targeting the Visiting Friends & Relatives tourism segment by spotlighting British and German expats living in Ontario as spokespeople for the destination.
The campaign showcases their excitement about reconnecting with loved ones who have been separated by the pandemic, and finally being able to show them Ontario.
Discover Together strives to tug at the heartstrings and makes dreaming about a trip to Ontario a hopeful experience, inspiring travellers with loved ones in the destination to book their visit.
Debra Mansillo, Vice-President, Industry Relations & International Marketing at Destination Ontario said: "Capitalising on the pent-up demand for travel, we hope this campaign will increase awareness of the province and in turn lead to bookings for our trade partners, who have stood by the destination during this tough time for the industry."
Discover Together will roll out across digital and social platforms with content partnerships in the press that will direct consumers to a new market-specific landing page – destinationontario.com/uk
It highlights reasons to visit Ontario, things to do, places to visit and road trip itineraries.
It includes a custom page featuring a curated list of bookable tour operator packages while visuals focus on activities.
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Airlines suspend Madagascar services following unrest and army revolt
Airbnb eyes a loyalty program but details remain under wraps
Qatar Airways offers flexible payment options for European travellers
Air Mauritius reduces frequencies to Europe and Asia for the holiday season
Major rail disruptions around and in Berlin until early 2026