Destinations should get smart says UNWTO
Innovation, technology and sustainability – pillars of Smart Destinations
More than 100 speakers from 20 countries recently convened in Murcia, Spain to present solutions and experiences for ‘smart destinations’.
Says the UNWTO ‘Smart destinations’ are key to sustainable development and contribute not only to advances in the tourism sector but also in societies at large. The use of technological solutions contributes effectively to evidence-based decision making, prioritization of measures and anticipation of future scenarios, which is essential for responsible management of tourism and its impacts.
Topics such as smart destination systems for regular and timely measurement, intelligent promotion of tourist sites and digital accessibility formed part of the parallel presentations given over the three days.
"’Smart tourism’ is not a trend, but the future of tourism development," said UNWTO Secretary-General Taleb Rifai opening the conference. "The International Year of Sustainable Tourism for Development 2017 is the perfect framework to conduct such an event, as it addresses major challenges and opportunities of the tourism sector in the coming years," he added.
"Spain has not only accepted the concept of ‘smart tourism’, but it has also launched related projects and actions, such as the conversion of the island of El Hierro and other cities such as Palma into ‘smart destinations’, or the development of normative work on this topic," said State Secretary of Spain for Tourism, Matilde Asin.
"Destinations have to assume the new global framework: a complex context in which tourists’ behaviour and new technologies are changing economic structures and related policies; said the President of the Murcia region, Pedro Antonio Snchez.
Videos of the sessions and interviews
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Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
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