Diving specialist abandons brochures
Diving holidays specialist Regaldive has dumped traditional brochures and replaced them with a new-look website.
It claims the new site will "shake things up in the diving holiday industry" with side-by-side comparisons, a details search facility, videos, and prominent customer reviews.
"Our decision to move away from the production of a traditional brochure comes down to the fact that we no longer feel that this is the best way to provide our customers with the information they need," said MD Andreas Elia.
"In this ever-changing travel industry, fluctuating flight prices and frequent accommodation additions mean that a brochure is outdated no sooner than it goes to print.
"By investing our efforts into a fully-comprehensive website, customers can be assured of seeing our full portfolio, with up-to-date pricing, at the touch of a button."
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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