Dusit International launches its 9th hotel brand – Dusit Hotels

Dusit International, one of Thailand’s leading hotel and property development companies, has expanded its global hospitality portfolio with the official launch of Dusit Hotels – its ninth hotel brand. It is designed to deliver tailored upper-upscale experiences that balance brand consistency with the unique needs of each destination and market worldwide.

Already introduced at three operating hotels – Dusit Hotel Doha, Qatar; Dusit Le Palais Tu Hoa, Hanoi, Vietnam; and Dusit Hotel AG Park, Chengdu, China – with another distinctive property, Dusit Hotel Greenhills, Manila, Philippines, signed and set to open in 2026, the new brand has already marked its presence in key markets across Asia and the Middle East.

Created in response to the growing demand from hotel owners and developers for distinctive properties, Dusit Hotels is positioned to deliver guest experiences rooted in the unique cultural and physical context of each destination – all underpinned by Dusit’s signature Thai-inspired gracious hospitality.

Defined by a timeless, warm, and welcoming aesthetic, and guided by the tagline “Distinctly Elevated, Perfected by Place,” Dusit Hotels are designed to offer superior levels of comfort for business and leisure travellers. Public spaces feature curated art and locally inspired details that enhance the sense of place. Integrated smart technologies enrich the stay experience.

With a target range of 120 to 300 keys per property, Dusit Hotels is ideally suited for conversions and purpose-built developments that seek to balance refined comfort and contemporary design with market-relevant facilities, such as dining, MICE, and wellness.

3 properties already branded as Dusit Hotel

Located by Hanoi’s West Lake, the 207-key Dusit Le Palais Tu Hoa, Hanoi blends Thai-inspired service with Vietnamese heritage, drawing inspiration from the legacy of Princess Từ Hoa, to offer a unique cultural connection through its design, storytelling, and curated dining experiences.

In Chengdu, the 248-key Dusit Hotel AG Park, Chengdu embraces its natural setting amidst the scenic surrounds of Tianfu Agricultural Expo Park with guided nature-based activities, farm-to-table dining, and sustainability-led programming aligned with Dusit’s group-wide sustainability initiative, Tree of Life.

Dusit Hotel Doha with 261 well-appointed guestrooms and suites, plus 96 elegant apartments in the heart of Doha’s vibrant West Bay area, has carved a niche in the Qatari capital’s competitive hospitality landscape by offering personalised service, a variety of international dining options, and wellness experiences delivered through Dusit’s signature Devarana Wellness concept.

The latest signing under the Dusit Hotels brand – Dusit Hotel Greenhills, Manila – is set to open in Q4 2026. It will occupy the top 10 floors of Primex Tower, a landmark 50-storey mixed-use development in Metro Manila. The 200-key hotel will feature a Benjarong Thai restaurant, an all-day dining restaurant, a rooftop bar, a rooftop swimming pool, and a ballroom with spectacular city views.

Together, these properties illustrate the brand’s versatility and appeal while bringing a consistent upper-upscale positioning.

“Our latest brand has been carefully developed to meet the evolving needs of both hotel owners and modern travellers alike,” said Mr Gilles Cretallaz, Chief Operating Officer, Dusit International. “As we continue to reposition the Dusit Thani brand firmly within the luxury segment, Dusit Hotels marks a strategic expansion of our presence in the upper-upscale space. This new brand allows us to bring our unique Thai-inspired hospitality to a broader range of properties. It gives owners the scope to tailor experiences to their specific markets backed by our global distribution and operational excellence. With a strong focus on comfort, character, and locality, each hotel will resonate deeply with guests seeking purposeful, memorable stays.”

Dusit’s global portfolio currently comprises 294 properties across 18 countries, including 55 hotels and resorts and 239 luxury villa rentals. The company’s nine brands span the lodging spectrum from affordable lifestyle to bespoke luxury. Alongside Dusit Hotels, the group’s other brands include Devarana – Dusit Retreats (Wellness Luxury), Dusit Thani (Bespoke Luxury), Dusit Collection (Character Luxury), dusitD2 (Lifestyle Upscale), Dusit Princess (Upper Midscale), ASAI Hotels (Lifestyle Midscale), Dusit Suites (Lifestyle Long Stay), and Elite Havens (Luxury Villa Rentals).

Across its portfolio, Dusit has already signed 14 new properties this year. It has over 60 in the pipeline.

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