E-Tourism Summit: “Fashion Week” for Tourism Marketers?
E-Tourism Summit: Digital “Fashion Week” for Tourism Marketers?
Facebook, Twitter, Pandora, TripAdvisor, Linked-In, Yelp, Groupon, Google, Living Social and 27 others help attendees learn what’s new in the full pantheon of digital tourism marketing
San Francisco, Aug. 12 – Through the NAJ Group, an unprecedented, first-ever gathering of leaders from the major companies in the world of the Internet—Facebook, Groupon, Twitter, TripAdvisor, LinkedIn, Pandora, Yelp! and others—will descend upon the upcoming 12th annual E-Tourism Summit (ETS) Sept. 29-30 at the Hotel Nikko in San Francisco, making the event unique in the intersecting worlds of e-commerce and the travel and tourism industry.
Jake Steinman, president of the NAJ Group, which organizes ETS, said, “ Through 18 workshops and almost 40 presenters, tourism marketers can learn about the latest changes, updates and trends in social media, mobile marketing, measurability, search marketing, e-mail marketing, and video and website redesign directly from experts with tourism-specific experience. Last year one of our attendees referred to ETS as Fashion Week for digital tourism marketers, which I consider it the ultimate compliment.” View the full program here: http://bit.ly/o1DQCc
The range of activities at the Summit includes 18 workshops and interactive panel discussions and 26 total sessions featuring over 30 experts in one place. Additionally, the event provides social functions and time for one-on-one “speed dating” meetings between travel industry executives and experts from the Internet companies.
Some of the key sessions include the following:
• Advanced Facebook Workshop; • Advanced LinkedIn Workshop;
• How to Maximize Engagement (and measure ROI) on the Most Popular Social Media Platforms;
• Building a 21st Century Coop Marketing Program;
• Are You Kissing Up to the Wrong Bloggers
• Steal These Ideas (we won’t press charges)
• Search Marketing Focus—Keyword Workshop; Using Proactive Techniques to Protect Your Stakeholder's (hotels/restaurants/attractions) Reputation Online
Optional program Pre-Conference Workshop • Sept. 28, Field Trip to Google's hq including a workshop, lunch and tour.
For registration Information, call 415-339-0578, or www.etourismsummit.com
Sponsors include: TripAdvisor, Travelzoo, Sojern, Miles Media, Simpleview, Madden Media, Your Tour and Travel 2.0
About NAJ Group. The NAJ Group, which was founded in 1992, organizes four B2B conferences for the leisure tour and travel trade, publishes industry newsletters and founded www.thetouroperator.com, a portal site for domestic and international tour operators. Email: [email protected]
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