EasyJet founder accuses two airlines of ‘brand theft’
EasyJet founder Sir Stelio Haji-Ioannou is taking legal action to prevent a Latin American airline from using the world ‘easy’.
The billionaire businessman’s Easygroup has secured an order in the High Court demanding that Easy Sky, which has been based in Honduras since 2012, stop using the Easy Sky brand.
It calls on the airline, owned by Mexican Global Air, to remove the Easy Sky brand from the side of its aircraft, from its website and from its social media accounts and to change the airline’s name to something that does not begin with ‘easy’.
An Easy Sky Boeing 737 crashed on take-off from Havana in Cuba three months ago, killing 112 people.
A spokesman for Easygroup told The Times: "As you would expect, it has caused some customers to presume that it is associated with Easyjet. This company is nothing to do with the Easy family of brands and is regarded as a ‘brand thief’." The case is due to come to the High Court in October.
Sir Stelios, who together with his family owns a third of easyJet, is to follow similar court action against EasyFly, which has been operating out of the Colombian capital Bogota since 2007, according to the newspaper.
He has pursued similar cases against several other companies, including Bangladeshi cargo operation Easyfly-express, and he has also blocked he launch of Easyair in India. Last year, he sued a French businessman from using the Easyroommate brand.
Linsey McNeill
Editor Linsey McNeill has been writing about travel for more than three decades. Bylines include The Times, Telegraph, Observer, Guardian and Which? plus the South China Morning Post. She also shares insider tips on thetraveljournalist.co.uk
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